I’m thrilled to announce that my new start-up, PrimeMind, has launched its web-based app for athletes, coaches, parents, and sport organizations.
Here’s why I created it. For many years, I’ve worked with athletes and teams on the mental side of sport. One ongoing challenge has been this: while physical and technical training are comprehensive, structured, consistent, and personalized, mental training is usually not. Everyone recognizes the importance of the mind, yet it is rarely trained in a practical and impactful way.
I built PrimeMind to address that gap.
PrimeMind is a structured mental training system designed to help athletes perform their best and support their well-being and mental health. At the center of the system are “Mental Workouts”—short, guided, on-demand audio sessions that athletes can use anytime: before training, preparing for a competition, at home, while traveling, or at school or work, whenever they have a few minutes to devote to becoming the version of themselves as athletes and people.
In the coming weeks, I will also be adding the PrimeMind Comprehensive Assessment Program (P-CAP), which will provide practical tools to evaluate mental performance, athlete well-being, and team functioning.
For coaches, PrimeMind offers a way to support the mental side of their teams in a consistent and scalable way. Rather than relying on informal conversations, team meetings, or occasional workshops, coaches can direct their athletes to specific Mental Workouts that address what they’re dealing with in real time, whether it’s confidence, focus, competitive preparation, team conflict, or stress management, just to name a few.
PrimeMind offers 60+ different topics related to mental performance, well-being, and mental health, and more than 160 Mental Workouts that are engaging and practical.
The goal is simple: to make the mental side of sport something that athletes and teams can train, just as they train physically and technically.
To learn more, visit PrimeMind here.
PrimeMind is fully functional and ready for use. If you run into any issues, please reach out to me at jim@drjimtaylor.com—I appreciate your feedback as I continue to improve the platform.
