Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. Dr. Taylor has worked with professional, Olympic, collegiate, and junior-elite athletes in skiing, cycling, triathlon, tennis track and field, swimming, football, golf, baseball, and many other sports. He has also worked extensively outside of sport including in business, education, medicine, technology, and the performing arts. Dr. Taylor is the author of 18 books (that have been translated into ten languages) and is a highly sought after speaker around the world. He has hosted three podcasts: Train Your Mind for Athletic SuccessRaising Young Athletes, and Crisis to Opportunity. His blog posts have been read by more than 10 million people. A former world-ranked alpine ski racer, Dr. Taylor is also a 2nd degree black belt in karate, a sub-3-hour marathon runner, and an Ironman, national champion, and three-time world-championship medal-winning age-group triathlete.

Prime Performance System

 

My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.

These explorations have led to the development of my Prime Performance System which provides a deep and broad understanding of the mental areas necessary to perform your best and achieve your goals. My Prime Performance System is comprised of five mental and performance areas that represent what I believe are the essential contributors to success in every field of achievement. My Prime Performance System acts as the framework for my work with performers to maximize their strengths that will propel them toward their goals and alleviate obstacles that hold them back.

Blog

1803, 2024

5 Steps to a Meaningful, Satisfying, and Joyful Life

March 18th, 2024|0 Comments

To what do you aspire? Who do you want to be and what kind of life do you want to lead? To be happy, successful, impactful, rich, famous, loved? We all want to find and […]

1503, 2024

Amazing Deal from deboer: Buy a Fjord 3.0 Wetsuit & Get a Tsunami 3.0 Swimskin Free

March 15th, 2024|0 Comments

For those triathletes in need of a new wetsuit, or just want to get their hands on the fastest wetsuit on Earth (or rather, in the water!), deboer is having an amazing deal! If you […]

1403, 2024

HUGE NEWS! Meet My Partners for 2024: Argon 18 Bikes-My Title Partner

March 14th, 2024|0 Comments

I am absolutely beside myself with excitement to announce Argon 18 bicycles as my newest partner for 2024 and my “title partner” that will receive top billing in supporting their brand. If you’re not familiar […]

1203, 2024

I Practice What I Preach: Clash Miami-Great Mind, Body Not So Much

March 12th, 2024|0 Comments

I just returned from Clash Miami, part of the Clash Endurance series that is held at motor speedways in Florida, where I raced in the Sprint on Saturday and what I called the Olympic + […]

2202, 2024

Triathlon’s Holy Grail: Increase Your Effort & Decrease Your Pain in Training and Races

February 22nd, 2024|0 Comments

The goal for every determined triathlete—the Holy Grail of our sport, you might say—is the ability to maintain or even increase effort and decrease (or at least minimize) the exertion pain you feel during hard […]

1302, 2024

Season-ending Injuries on the World Cup are Alarming (and How to Prevent Them)

February 13th, 2024|0 Comments

What do Mikaela Shiffrin, Aleksander Aamodt Kilde, Petra Vlhova, Alexis Pinturalt, Sofia Goggia, Corinne Sutter, Marco Schwartz, and several other World Cup ski racers have in common? They all sustained serious injuries that ended their […]

Online Courses

Pirme Ski Racing Online Courses

This 6-class, self-paced course is devoted to helping alpine ski racers to become mentally prepared to ski their fastest when it matters most.

Prime Sport Online Courses

This 6-class, self-paced course, can help athletes in any sport to be mentally prepared to perform their best consistently.

Sport Parenting Online Course

This 4-class course offers parents the insights, information, and tools they need to support their young athletes in the most positive way possible.

Books

In Change Your Life’s Direction, Dr. Jim Taylor explores the four forces (values, self-esteem, ownership, and emotions) that propel your life’s trajectory. Importantly, he shows you how to override your past inertia and chart a new course toward the person you want to be and the life you want to have.

In How to Survive and Thrive When Bad Things Happen, Dr. Jim Taylor explores the impact of crises in our lives. Responding positively to a crisis is an immense challenge, yet with powerful lessons provided in these pages, anyone can turn crises into opportunities for reflection, positive action, and growth.

In Raising Young Athletes: Parenting Your Children to Victory in Sports and Life, Dr. Jim Taylor—an internationally-recognized authority on sport psychology, child development, and parenting—offers a guiding hand to help parents ensure that their children’s sports participation encourages positive attitudes and promotes healthy developments as they move toward adulthood. 

In Train Your Mind for Athletic Success, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors in every sport and at every ability level with insights, practical exercises, and tools they can use to be mentally prepared to perform their best when it matters most. 

In Positive Pushing, Dr. Jim Taylor describes how the challenge of balancing childhood achievement and happiness often puts parents in a position of uncertainty; how and how hard to push. This book shows parents how to push and when to back off, the result of which is both a successful and happy child.

Raising Generation Tech

In Raising Generation Tech, Dr. Jim Taylor offers a practical guide for helping your children navigate the influential and omnipresent world of technology.  Dr. Taylor explores how popular culture and technology shape children’s lives and shows parents how they can help their children develop healthy relationships with their technology

Partners

Simply the fastest triathlon and road bikes in the world
Custom endurance sports apparel
Simply the fastest wetsuits on Earth
Palm-based sensor technology that revolutionizes how to improve your swim technique, propulsion, and speed.
Your one-stop shop for all your sports-nutrition needs
Recover faster from your training and race efforts
Smart swim goggles with built-in heads-up display
Ski & cycling helmets & eyewear
Trieye logo
Sport eyewear with a built-in rearview mirror
Adjustable cycling saddles
Cycling drivetrain upgrades (oversized pulley wheels, ceramic bottom brackets)
Greg Rhodes, Ph.D., Exercise Physiology, world-class endurance-sport coach
The world's finest ski equipment for alpine, Nordic, or backcountry skiing
Performance apparel for skiing and alpine ski racing