After seven years with my most recent logo, I’m exciting to introduce a new logo that better represents where I am now in my career and my life, and the value I bring to my work.

Dr Jim Taylor logo

The new logo has several important features that I believe highlights my “brand:”

  • The new dark red represents my passion for what I do and the emotional depth that I bring to my life and work.
  • The gold, which I have kept from my previous logo, continues to represent quality, excellence, sophistication, courage, and wisdom, all of which are essential to my unique value proposition.
  • The wheel represents energy and forward movement that I create to help people achieve their goals and dreams (I also like it because I’m a serious triathlete and cyclist!).
  • The updated tagline represents my formula for helping people become the best they can be.
Over the next few weeks, you’ll see my new logo appear on a newly designed home page, in my digital stationary, and throughout my professional “universe.” Also, by early 2021, my new logo will appear on my cycling and triathlon clothing.

 

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