Train Your Mind Like You Train Your Body

A comprehensive and structured mental training system that helps athletes perform at their best, nurture well-being, and support mental health.

Inspire Power to
Inspire
Inspire + Inform Knowledge to
Inform
Inspire + Inform + Transform Tools to
Transform
Inspire + Inform + Transform= Perform Ability to
Perform
No alt text Meet Dr. Jim Taylor

Jim Taylor, Ph.D., Psychology, is an internationally recognized authority on the psychology of performance, sport, parenting, and personal growth. Dr. Jim is also a life-long elite athlete: former world-ranked alpine ski racer, 2nd degree black belt in karate, sub-3-hour marathoner, Ironman triathlete, and, since 2022, a 6x National Age-group Champion and a 4x World Championship medal-winning triathlete.

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No alt text Prime Performance System

My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.

No alt text Latest Blog & News
19
05, 2026

I Practice What I Preach (But It’s Not Easy Sometimes)

May 19th, 2026 | 0 Comments

In most universes, my time last week at the 2026 [...]

5
05, 2026

PrimeMind is Now Live!

May 5th, 2026 | 0 Comments

I’m thrilled to announce that my new start-up, PrimeMind, has [...]

14
04, 2026

PG or College Next Year?: That is the Question

April 14th, 2026 | 0 Comments

It’s hard to believe that another ski racing season is [...]

26
03, 2026

How to Prepare Mentally for Triathlon Season

March 26th, 2026 | 0 Comments

As the off-season winds down and the first triathlons of [...]

24
03, 2026

Maybe You Don’t Have Anxious Attachment

March 24th, 2026 | 0 Comments

How often have heard this from people explaining their relationship [...]

23
03, 2026

Ski Coaches Set Minds, Not Just Courses

March 23rd, 2026 | 0 Comments

Ski coaches do far more than train racers physically, technically, [...]

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