Author: Dr. Jim Taylor

Recent Posts

Prime Ski Coaching Online Course is Live and On-Demand

I’m very excited to announce the launch of Prime Ski Coaching 404: Psychology of Training Champion Ski Racers, a 4-week course that is offered on-demand and self-paced to fit into the busy lives of ski coaches. Prime Ski Coaching 404 provides ski coaches with a foundation of knowledge and practical tools about the impact of the mind […]

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The Reviews are In for Online Mental Training Courses

Apologies for tooting my own horn, but the reviews and survey results are in from my first two online mental training courses, Prime Ski Racing 101 and Prime Sport 101, and they were very gratifying (while also providing great feedback on how I can continue to improve them). Though they are a work in progress, […]

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Create a Vocabulary for Individual and Team Success in Sports

Your goal as a coach is to have as great a positive impact as you can on your athletes. This influence starts with your specific coaching of them to make them better athletes and to help them achieve their competitive goals. To that end, you motivate them, build their confidence, try to relieve any pressure […]

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Create a Vocabulary for Individual and Team Success in Ski Racing

Your goal as a coach is to have as great a positive impact as you can on your athletes. This influence starts with your specific coaching of them to make them better ski racers and to help them achieve their competitive goals. To that end, you motivate them, build their confidence, try to relieve any […]

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Build a Team Culture for Athletic Success

It is a widely held belief in the sports world that team culture can have a big impact on how a team functions and performs. How team members, think, feel, behave, and perform are all influenced by the environment in which they practice and compete. For example, have you ever been on a “downer” team? I’m […]

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Build a Team Culture for Ski Racing Success

Because ski racing isn’t a team sport in the usual sense of the word, little is attention is given to the influence that individual athletes can have on a ski team, whether healthy or toxic. Nor do we often think about how a team in ski racing can have a significant effect on the performances […]

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Prime Ski Racing 101 online mental training course begins tomorrow

It’s not too late to enroll in my Prime Ski Racing 101 online mental training course. The first of six-weekly classes begins at 5 pm PT tomorrow (Wed.). If you think you’ll miss too many classes to make it worth your while, you can watch every class at your convenience from my members-only page when […]

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Prime Ski Racing 101 Online Mental Training Course Begins in 7 Days

Just a reminder that my next 6-week Prime Ski Racing 101: Train Your Mind like a Champion online mental training course designed just for ski racers begins in one week, on September 7th. Racers will learn how to strengthen five mental “muscles” (motivation, confidence, intensity, focus, mindset) and how to use five mental tools (emotions, imagery, routines, breathing, trust) […]

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Four Reasons Why Sport Coaches Don’t Do Mental Training (as Much as They Would Like)

Let me preface this article with a few observations about sport coaching and mental training. First, I believe that great sport coaches are also great intuitive psychologists. They may not have the fancy degrees, but through experience and self-education (and sometimes formal education), capable coaches develop a deep understanding of the importance of the mind […]

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Taylor Named US Ski Team Sport Psychology Consultant

I am absolutely thrilled to announce that I have recently been named the sport psychology consultant for the U.S. Ski Team’s women’s Europa Cup, D, and FIS NTG teams. I will be providing a comprehensive, structured, and consistent program of mental training to the athletes and coaches. This program is acting as a pilot project […]

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