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No alt text Meet Dr. Jim Taylor

Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. He is also a life-long elite athlete: former world-ranked alpine ski racer, 2nd degree black belt in karate, sub-3-hour marathoner, Ironman triathlete, and, since 2022, a 5x National Age-group Champion and a 4x World Championship medal-winning triathlete.

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No alt text Prime Performance System

My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.

No alt text Latest Blog & News
4
03, 2026

Attitudes That Take the Pressure Off

March 4th, 2026 | 0 Comments

Choices that can lift the burden of pressure Set 1 [...]

23
02, 2026

Second Runs Are a Different Sport: How to Reset, Regulate, and Charge (No Matter the Stakes)

February 23rd, 2026 | 0 Comments

First runs and second runs may take place on the [...]

19
02, 2026

Building Confidence When There Are No Races to Prove Yourself

February 19th, 2026 | 0 Comments

For many triathletes, confidence is tied almost entirely to racing. [...]

16
02, 2026

Be Your Ski-Racing Children’s Wings, Not Their Weight Vest

February 16th, 2026 | 0 Comments

Parents play a powerful role in the psychological development of [...]

30
01, 2026

The Feed is My Go-to Place for Sports Nutrition

January 30th, 2026 | 0 Comments

For endurance athletes, nutrition isn’t a luxury. It’s training equipment. [...]

26
01, 2026

Do You Train Better Than You Race? Here’s Why

January 26th, 2026 | 0 Comments

One of the most frustrating experiences in ski racing is [...]

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Pirme Ski Racing Online Courses

This 6-class, self-paced course is devoted to helping alpine ski racers to become mentally prepared to ski their fastest when it matters most.

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Prime Sport Online Courses

This 6-class, self-paced course, can help athletes in any sport to be mentally prepared to perform their best consistently.

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Sport Parenting Online Course

This 4-class course offers parents the insights, information, and tools they need to support their young athletes in the most positive way possible.

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