Train Your Mind Like You Train Your Body
A comprehensive athlete-centered ecosystem that provides mental training for athletes and practical resources for coaches and parents to support athlete performance, well-being, and mental health.
Meet Dr. Jim Taylor
Jim Taylor, Ph.D., Psychology, is an internationally recognized authority on the psychology of performance, sport, parenting, and personal growth. Dr. Jim is also a life-long elite athlete: former world-ranked alpine ski racer, 2nd degree black belt in karate, sub-3-hour marathoner, Ironman triathlete, and, since 2022, a 6x National Age-group Champion and a 4x World Championship medal-winning triathlete.
Prime Performance System
My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.
Latest Blog & News
Athletes are evaluated by what they do. Their times, results, [...]
One of the biggest challenges athletes face with mental training [...]
How strong is your mental game? Most serious athletes do [...]
I’m pleased to announce that PrimeMind has added 18 new [...]
In most universes, my time last week at the 2026 [...]
I’m thrilled to announce that my new start-up, PrimeMind, has [...]
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