Author: Dr. Jim Taylor

Recent Posts

Healthy Values Protect Your Kids from Media’s Unhealthy Messages

So what values will children growing up in the 21st century need to thrive? Perhaps surprisingly, my answer is the same values that have enabled children to thrive in previous generations: respect, responsibility, hard work, integrity, compassion, just to name a few. The increased presence of popular media in no way changes that calculus. To […]

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Cycling: Cycling Confidence

Confidence is the single most important mental factor in cycling. Confidence is also a mental area that is ripe for change and I will not only be offering you insights into how confidence impacts your cycling performance, but, in my next several installments, I will also offer you many practical tools for developing confidence in […]

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Latest News: Nice Review of Raising Generation Tech

I just wanted to share a very kind review of my latest parenting book, Raising Generation Tech: Preparing Your Children for a Media-fueled World, by Dr. Marilyn Price-Mitchell.

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Parenting: Interesting Article about Raising Prodigies

I found this recent NY Times article,Would You Wish This on Your Child? (interesting title!), about the challenging of raising gifted children, interesting and relevant for raising “normal” children as well. It seems like every parent wants a gifted child (just so they can find a job these days!), but there is often a price […]

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Ski Racing: Build a Positive and High-performing Ski Team Culture

Because ski racing isn’t a team sport in the usual sense of the word, little is attention is given to the influence that individual athletes can have on a ski team, whether healthy or toxic. Nor do we often think about how a team in ski racing can have a significant effect on the performances […]

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Latest News: Dr. Jim Taylor, a featured speaker for Natixis Global Asset Management

For the past several years, I have been a featured speaker for Natixis Global Asset Management, the 14th largest asset management firm in the world.  In this role, I educate financial professionals about how to use psychology to maximize their performance, productivity, and profitability. Here is a promotional video of me in this capacity.  

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Media Teaches Bad Values to Your Children

How powerful and toxic are the value messages that children are receiving from the media today? According to a large body of research, the answer is very potent and pervasive. Though I’m obviously making a judgment on what good and bad values are, I don’t think many parents would disagree with the values that I believe aren’t healthy for children. The research demonstrates that the values I’m going to describe actually hurt your children.

Though there are many destructive values that you want to protect your children from adopting, I’m going to focus on the three that I believe are most influenced by the popular media, most harmful to children’s development, and that have research to support my stance. But don’t let my short list prevent you from identifying the unhealthy values that you see hurting your children and from taking steps to prevent your children from being exposed to those values.

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Sport Imagery: Your Most Powerful Mental Tool

If you do anything to work on the mental side of your sport, it better be mental imagery. Why, you ask. Because there is no more powerful mental tool than mental imagery and it can have a huge impact on your sports performance.

I say this with such conviction because it had that effect on me when I was a young athlete at Burke Mtn. Academy, a private boarding school in Vermont devoted to developing world-class ski racers (it was also the first full-time sports academy in the U.S.) One summer I took a course at a local college that introduced me to the power of mental imagery. I applied it to my sport as part of my final project for the class and then continued to use it throughout the following fall and into the competitive race season. The results were nothing less than spectacular. From doubt came confidence. From distraction came focus. From anxiety came intensity. From timidness came aggressiveness. From inconsistency came consistency. And, most importantly, from decent results came outstanding results.

When I studied mental imagery in graduate school, I learned why it is so powerful. Imagery is used by virtually all great athletes and research has shown that, when combined with actual practice, improves performance more than practice alone. Imagery also isn’t just a mental experience that occurs in your head, but rather impacts you in every way: psychologically, emotionally, physically, technically, and tactically. Think of mental imagery as weight lifting for the mind.

In my more than 25 years of work with professional, Olympic, collegiate, and junior-elite athletes, mental imagery is the tool that I emphasize the most with them and the one that I have seen have the greatest impact on their performances. Here’s the bottom line. If you aren’t engaged in a consistent mental imagery program, you’re not doing everything you can to achieve your athletic goals.

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Latest News: Heading to Doha, Qatar

I’m leaving on Saturday for Doha, Qatar for two speaking events at the ASPIRE4SPORT international conference next week. I will be giving a keynote address on Prime Sport: The Psychology of Athletic Performance and participating in a panel discussion on the role of  technology in sport psychology training for athletes.

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