Author: Dr. Jim Taylor

Recent Posts

Medvedev’s Monu”mental” Meltdown

Did you see Daniil Medvedev’s behavior after his first-round loss at the US Open? It was, to say the least, shocking and a disgraceful display of beyond-offensive behavior on a tennis court. It may be the worst behavior I have ever seen from an athlete (and I have seen a lot of awful behavior from […]

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The Psychology of Wetsuit Tech: How deboer Changed the Swim Game

When triathletes think “tech,” they picture power meters, HR monitors, and GPS devices—but gear has always played a pivotal role, long before Silicon Valley existed. From goggles to carbon plates, every innovation helps us swim, bike, and run faster. Most recently, I’ve discovered a wetsuit technology that’s revolutionized both my speed in the pool and […]

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The Psychology of Endurance Sports Nutrition: Sponsored by The Feed

When endurance athletes think about nutrition, they usually focus on grams of carbs, protein recovery windows, and electrolyte replacement. While those are critical, they’re only half the equation. The other half is psychological—the mindset that shapes how, when, and why you fuel your body during training and competition. In triathlon and other endurance sports, nutrition […]

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The Psychology of a Cancelled Triathlon

I just got back from the 2025 USAT National Triathlon Championships in Milwaukee — and it didn’t go as planned. Not because I raced poorly, but because I didn’t race at all. Whenever something in sport doesn’t align with my hopes and expectations, I try to walk away with lessons that will help me — […]

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My 2025 Jakroo Cycling & Triathlon Kits

I’m excited to show off my new Jakroo Cycling and Triathlon kits! I’ve been using Jakroo for my own self-branded cycling and triathlon kits since 2015. Jakroo’s design, quality, style, performance, comfort, and value are unparalleled. When I wear my Jakroo kits, I look fast, and I feel fast (and if I look and feel […]

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6 Keys to Making Mental Training Like Your Physical & Ski-race Training

In today’s installment of Meet My Partners for 2025, I introduce you to Razor-Tune, an electric ski edge tuner. If you’re a ski racer, the parent of a ski racer, or just a committed skier, you know the importance of sharp edges. In the old days, skiers used a file and stone to sharpen their […]

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Four Essential Lessons for Triathlon, Sports, & Life

I just returned from the USAT Multisport National Championships in Omaha, where I raced three events: the Super-sprint, Sprint, and Mixed-Relay. It was a demanding and deeply fulfilling experience—full of intensity, adversity, and insight. While I love racing, what keeps me coming back isn’t just the competition. It’s the life lessons that emerge on the course—powerful […]

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Mindto Website is LIVE!!

As many of you know, I’m a co-founder and Chief Content Officer of Mindto (as in, put your “mind to”), a start-up whose goal is to develop a human-driven, AI-assisted app that empowers athlete performance, well-being, and mental health. I am thrilled to announce that our website just went live. This is a major milestone […]

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Ditch the Expectations—and Race Your Best

With USAT Multisport Nationals happening this week in Omaha (I’ll be racing three events myself!), I wanted to share something that could make or break your performance on race day: expectations. At first glance, expectations seem positive. The dictionary defines them as “a strong belief that something will happen in the future” or “a belief […]

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Triathlon Imagery: The Mental Tool You Should Be Using

Triathlon is a brutal sport! It’s not just one sport—it’s three. And that means your body and brain are constantly being pushed to the edge. You’re not just fighting physical fatigue—you’re battling heat, hills, pain, nerves, and unpredictability. So, here’s the big question: What if there was a mental tool that could help you train […]

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