For endurance athletes, nutrition isn’t a luxury. It’s training equipment. What you fuel with directly impacts how you perform, how well you recover, and your long-term health. That’s why I count on The Feed for all my sports nutrition needs.
The Feed isn’t just another online store. It was created specifically for athletes who care about what they put into their bodies and want confidence in their choices.
Unmatched Variety, Built for Performance
One of The Feed’s biggest strengths is its breadth of products. From gels, chews, and hydration mixes to protein, recovery supplements, bars, and everyday wellness products (plus a lot of really cool gear), the selection is extensive without being overwhelming.
What sets The Feed apart is the products that are selected. They’re not random or trendy or just endorsed by pros. They are chosen because they are used and trusted by athletes at the highest levels of sport. Whatever you’re looking for, The Feed makes it easy to find what fits your needs.
This variety has allowed me to experiment safely and smartly, which is critical when dialing in race-day nutrition or refining daily fueling habits. I love the single servings and variety packs so I can test products before I commit to them.
Competitive Pricing Without the Guesswork
Sports nutrition sure can get costly, especially if you’re doing long-distance sports like Ironmans and ultrarunning. The Feed consistently offers competitive pricing that rivals or beats many other websites.
Discounts, bundles, and promotions are common, but they never feel gimmicky. Instead, they feel designed to help athletes fuel consistently without cutting corners. You get access to premium products without paying a premium just for convenience.
Feed 1st Program
Feed 1s membership is another The Feed offering that I love. Much like Amazon Prime, Feed 1st offers free shipping on every order, with no minimums.
For athletes who order regularly, like me, this is a practical benefit that saves money and time. It also removes friction. When I’m running low on gels, hydration, bars, I can reorder without hesitation or added cost, and my orders arrive within 3 days.
Expert Guidance You Can Trust
This is a big one for me. Nutrition can be confusing, even for experienced athletes. The Feed makes understanding sports nutrition easy by offering access to knowledgeable nutrition coaches who understand sport-specific fueling demands. I’ve used The Feed’s experts several times and I always walk away with more understanding, clarity, and confidence in what will work best for me.
This support turns The Feed into more than a store. It becomes a resource. Athletes can ask questions, troubleshoot GI issues, and get guidance on race-day strategies or daily nutrition routines from people who actually understand endurance sport because do they endurance sports. No customer service agents who are reading scripts or AI who has never done an endurance sport in their lives (because they aren’t alive).
Real Reviews From Real Athletes
With all my purchasing online, whether it’s computers, cars, or sports nutrition, I’m skeptical of celebrity endorsements or so-called expert reviews. Whom I do trust are real athletes with the same real sports nutrition challenges I face every day.
Product reviews on The Feed are especially valuable because they come from athletes who use the products in training and competition. These reviews provide practical insights, such as taste (big one for me), packaging usability, and digestion under stress.
That kind of feedback is difficult to find elsewhere and helps me make informed decisions which saves me both time and money.
Built by Athletes, for Athletes
Ultimately, The Feed works because it understands athletes. It respects their goals, their budgets, and the reality of training and competitive life. It simplifies nutrition decisions by giving me the information I need to get the right sports nutrition products to meet my particular needs.
Bonus: Matt Johnson’s Emails
Matt Johnson, The Feed’s founder and CEO, is another underappreciated strength. His periodic emails are genuinely informative, often entertaining, and actually worth reading. Rather than feeling like he’s promoting products, his emails offer clear nutrition insights, practical context, and real athlete perspective (including his own), which builds trust and makes better fueling decisions easier. Yeah, they’re frequent, but they’ve become a part of my daily triathlon life that I actually look forward to and read.
For athletes who want quality, choice, expertise, and convenience in one place, The Feed is “your one-stop shop for all your sports nutrition needs.”
My Personal Sports Nutrition Choices
I like to keep my fueling simple. I focus on three primary product types: energy drink mix, chews, and bars. I used to be a gel guy when I did Ironmans and 70.3 because they are easy to carry and ingest. But they didn’t work well when I transitioned to short-course triathlon. Plus, their texture makes me want to gag. As for recovery, I eat “real” food such as PBJ bagels for my post-workout and after-race carbs and protein replenishment.
I should emphasize the fact that, for me, taste is my #1 concern. My reasoning? You can have the best nutritional formulation in the world, but if you can’t tolerate the taste, all that great nutrition has no value. I also assume that most well-regarded sports nutrition products are mostly pretty similar and, in most cases, any good product will meet my fueling needs. So, it boils down to: Do I like the taste?
On, one more thing. I’m very cost sensitive. If I buy something, I want it to have a low per-unit price and last a long time.
Here are my training and race “go to’s.”
Drink mix: PowerBar Isoactive. I’ve been a PB guy for many years. Great reputation, great energy, and great taste. I’d always been a Raspberry/Pomegranate guy, but I recently tried Lemon and Orange, and they taste great too.
Chews: Saltstick (formerly Bonk Breakers) Energy Gummies. I probably tried 10 different brands of chews. All worked fine, but all except one left my taste buds asking for me. Only one had a substantial and enjoyed taste and offered several different flavors so my demanding taste buds kept entertained. I have to say that SaltStick is a terrible name, but Sour Pop Rocket, Rainbow Blast, and Sour Blue Raspberry all taste great to me. Strawberry and Orange Mango Guava are fine, but not robust enough. Green Apple? Interesting, but undecided.
Bars: Luna bars. I mostly eat bars during long rides and to do a quick top-up between workouts. I tested probably a dozen bars before landing on Luna bars. All the others? Well, the flavor on the wrapper held no resemblance to what the other bars actually tasted like. And they mostly tasted like cardboard with a little flavor added. I love the Luna Nutz Over Chocolate, Chocolate Dipped Coconut, and White Chocolate Macadamia flavors.