4 10, 2012

Give Your Children the Gift of an “Unmediated” Life

By | October 4th, 2012|Categories: Parenting, Technology|Tags: , , , , , , , , |2 Comments

I want to provide you with a “big picture” sense of the kind of life that I believe your children should lead during their formative years. This life should result in their developing into children who have both the “old-school” values, attitudes, and tools and the “new-school” skills (i.e., technology capabilities) that will enable them to thrive in the 21st century. Unmediated Life At the heart of this life that I advocate for is that your children should live a largely unmediated life in which they can have direct access to their experiences. When I talk about unmediated, I intend it in two ways. First, so many children these days are forced to view their world through the “lens” of popular culture, whether the things they eat, wear, or play with that have merchandising tie-ins or simply the presence of popular culture in everything they see, watch, read, and listen to. It doesn’t take a great stretch of the imagination to see how these popular culture filters would have a significant impact on how your children come to view themselves and their world. You want your children to see themselves and their lives unencumbered by these lenses, in which they can experience life in a pure and unbiased way, allowing them to decide for themselves on its meaning and how it might affect them. Second, as the research on the astonishing amount of time that children spend in front of screens suggests, so much of their day is spent viewing the world through a screen, whether television, computer, video game console, or smartphone. As I will describe shortly, this mediated experience—a screen is always between them and life—has significant limitations with real implications on their development. You want your children to experience most of their life directly without what are really virtual representations of life as rendered through a screen.

4 09, 2012

Raise Children, Not Consumers

By | September 4th, 2012|Categories: Parenting, Popular Culture|Tags: , , , , |0 Comments

Popular culture, few could argue, attempts to manipulate your children’s needs and wants and motivate them to buy food, toys, clothing, electronics, and other products that have no redeeming value, are unhealthy, or send them the wrong messages. Popular culture is big business, to the tune of $1.2 billion a year in advertising in 2010, a double-digit increase over 2009. Research has also shown that children have influence in their family over the food and drink purchases of $100 billion each year, much of it unhealthy. Popular culture wants you to raise consumers, not children! The line between entertainment and advertising is becoming increasingly blurred. For example, The Hub, a television network aimed at children that has a 50 percent ownership stake by the toy manufacturer Hasbro was launched in 2010. Commercials aside, this channel’s programming is basically a direct marketing platform for selling Hasbro toys. Additionally, the recent technological advances have enabled companies that market to children to create “supersystems” around their brands that incorporate 360-degree multimedia universes devoted exclusively to selling their products that include television shows, web sites, YouTube videos, fan clubs, Facebook pages, Twitter feeds, and video games, as well as traditional advertising. As Robert Iger, the President of Walt Disney, comments, “Reaching dramatically and deeply,…” has allowed Disney to, “...enter the hearts and minds of people all over the world.” Do you really want Disney and the like to enter your children’s hearts and minds? I sure don’t.