About PrimeMind

PrimeMind provides structured mental training to help you strengthen your sports performance, well-being, and mental health. Designed for athletes in every sport and at every level—from youth and collegiate athletes to Olympians and professionals.

Why Mental Training Matters

Performance

Your thoughts and emotions directly impact how you train, compete, and perform under pressure.

Well-being

You are a person before you are an athlete. Your well-being influences both your sport and your daily life.

Mental Health

Mental health is fundamental to living well and performing at your best.

How PrimeMind Works:

PrimeMind organizes mental training using a structure similar to physical training. You choose what you want to improve and follow a clear training path.

Pillar

Sports Performance, Well-being, or Mental Health.

Goal

Ten goals you may pursue in sport or life, such as Strengthen Your Mental Muscles, Maximize Team Performance, and Respond to Life Challenges.

Focus

More than 60 specific mental areas you may want to improve, such as confidence, focus, emotions, or life balance.

Mental Workout

More than 170 short audio workouts that provide useful information and practical tools you can apply immediately in training, competition, and daily life.

The Founder

Dr. Jim Taylor

Dr. Jim Taylor is considered one of the world’s leading authorities on the psychology of sport. For more than three decades he has worked with athletes at every level of sport.

He is the author of 18 books, the editor of five textbooks, and his online articles have been read by more than 15 million people.

Dr. Jim is also an accomplished athlete, including a former world-ranked alpine ski racer, Ironman finisher, and a 5x US national champion and 4x World Championship medalist in triathlon.

PrimeMind brings together Dr. Jim’s years of professional and athletic experience into a structured platform you can use anytime, anywhere, to become the best version of yourself in sport and life.