Prime Family

The challenge of balancing childhood achievement and happiness often puts parents in a position of uncertainty. If children are pushed too hard, they may rebel and achieve neither success nor happiness. If parents don’t push enough, their children may be unmotivated and self-satisfied. Parents often feel they must choose between two alternatives: sheltering their children from the cruel realities of the world so they can experience a “happy childhood” or driving their kids so they can get into the best schools and achieve financial success as adults.

Families today are also faced with a new culture landscape, one dominated by an insatiable popular culture that emphasizes wealth, celebrity, and materialism. The influence of popular culture on children has never been greater and that influence is overwhelmingly negative. Whether from television, movies, video games, celebrity and fashion magazines, music, or advertising, children are bombarded with awful messages conveying truly unhealthy values, such as selfishness, greed, and cruelty. Parents and educators must become their children's allies and help them to withstand popular culture's allure. Most important, parents and educators must be sure that they teach children healthy and life-affirming values that will enable them to resist popular culture's destructive messages when they enter the "real world" on their own.

Prime Family Focus

Based on his two parenting books, Positive Pushing: How to Raise a Successful and Happy Child and Your Children are Under Attack: How Popular Culture is Destroying Your Kids' Values and How You can Protect Them, Prime Family is aimed at offering parents and educators the insights, perspectives, and tools they need to create a positive and healthy environment in which children can development into value-driven, successful, and happy people.

From Positive Pushing, Prime Family shows parents and educators the three essential areas children must develop to become successful and happy: self-esteem, ownership, and emotional mastery. Children can develop a deep and resilient belief in themselves, gain a sense of commitment and responsibility in their lives, and develop the emotional maturity to master the many obstacles and setbacks that they will experience on the road to success.

From Your Children are Under Attack, Prime Family offers parents and educators a deep understanding of the importance of values to children's development. Importantly, they are how to instill healthy values into children with an emphasis on six values that are most under attack by popular culture: respect, responsibility, success, happiness, family, and compassion. These values provide two essential benefits to children. First, these positive values become the foundation for children's healthy development. Second, these values protect children from the intense and unrelenting presence of popular culture in their lives today.

Prime Family Payoff

Parents who are positive, conscious, and active forces in their children's lives.
Children who develop high self-esteem and confidence in their abilities.
Children who have ownership of their achievements and their lives.
Children who have the emotional tools to respond to the challenges of adulthood.
Children who develop positive values about themselves, their families, and the world.
Children who can say 'no' to the seductive messages of popular culture.
Children who grow up to be successful, happy, and value-driven people.

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