|Welcome to Prime Sport Alert! This quarterly e-newsletter examines essential issues for athletes and coaches, regardless of your sport, level of ability, or goals. Prime Sport Alert! explores the psychological and team contributors to success in today’s highly competitive and demanding sports world. The goal ofPrime Sport Alert! is to provide you with the deep insights, useful information, and practical tools you need to perform at your highest level consistently and achieve your goals.Prime Sport Alert! is adopted from Dr. Taylor’s Prime Sport book series and drawn directly from his more than 29 years of work with professional, Olympic, collegiate, junior-elite, and age-group athletes and coaches in many sports, including tennis, golf, soccer, football, basketball, baseball, triathlon, running, swimming, cycling, ski racing, sailing, equestrian, lacrosse, squash, and fencing.
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"Every successful person has persevered through adversity and seemingly insurmountable challenges on their path to success. Jim Taylor provides insights and lessons about the toughness that successful ...people have discovered within themselves, that has propelled them beyond the inevitable obstacles. We can all learn from and be inspired by Jim’s work."
Wally Walker, former NBA player, President and CEO